During Sunday night's Super Bowl, a Will Ferrell-starring Old Milwaukee ad aired.
But you could only see it if you live in North Platte.
The site Deadspin reported that the western Nebraska town was the only market in which the spot aired. This is the third time Old Milwaukee's done this with a Ferrell ad, the former two airing only in Davenport, Iowa and Terre Haute, Ind.
North Platte at least had a connection to the Super Bowl. It's the hometown of Patriots running back Danny Woodhead.
Here's the spot, recorded on some generous North Platte resident's phone:
VIDEO: Here is the best version of the commercial we could find on YouTube
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